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RAISE YOUR TQ

Join the ultimate online thinking university from the world's leading experts in thinking science and get a masterclass in everything you need to think and thrive in a complex world by raising your Thinking Quotient (TQ).
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Better Thinking. Smarter Action. Better Outcomes.

"I learned that to change any aspect of my life or work, I first had to change my thinking."

Kevin from Tampa, FL | ThinkU Student

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Get GOATed at the Office
Better Thinking = Better Outcomes
 

Unlock your potential with the world's leading thinking-science lab. Join Cabrera Lab's ThinkU and practice the skills result in success in life and at work.

Thinking is Active.
 

It's the engine behind every action and decision. Regularly revisiting and refining your thinking is essential for achieving consistently better outcomes.

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UpThinking is a thing.
 

You can improve the level and quality of your thinking. Upthinking is a skill you can grow with training and practice.

Raise Your TQ.
 

Your TQ highlights your current thinking gaps and results in a personalized action plan for rapid skill development.

Get GOATed
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Join ThinkU.
 

ThinkU provides step-by-step growth and support for you or your team’s UpThinking journey so you can OutThink complexity, challenges, and the competition.  

Better Thinking = Smarter Action = Better Outcomes

Unlock your full potential with the world's leading thinking-science lab. Join Cabrera Lab's ThinkU and learn key ideas and skills that can make you more successful:

Thinking is Active. It's the engine behind every action and decision. Regularly revisiting and refining your thinking is essential for achieving consistently better outcomes.
 
UpThinking is a thing. You can improve the level and quality of your thinking. Upthinking is a skill you can grow with training and practice.
 
Raise your TQ. Your TQ highlights your current thinking gaps and inform a personalized action plan for rapid skill development.
 

We’re passionate about transforming lives through the power of trained thinking. Upthink with us for step-by-step growth and support for you and your team’s journey. UpThinking provides lifelong returns in mental clarity, improved relationships, effective decisions, and creativity. Embrace complexity, outthink obstacles, and align your strategies with elite thinkers worldwide. Don't just tackle challenges, level up your thinking to become a certified thought leader!

Thinking Makes Everything Better
 

Better Thinking. Better Action. Better Outcomes. Better Every Day.  

 

The best investment you can make is an investment in yourself. Your thinking is the ultimate competitive advantage.  

  • Transform yourself into a master of complexity.
  • Be recognized as a professional problem solver and thought leader.
  • Amplify the effectiveness of models and frameworks you already use.
  • Avoid costly thinking errors and baises.
  • Develop abilities that aren’t replaced by AI.
  • Be an adaptive thinker and adjust to any situation.
  • Improve communication, listening and speaking with better thinking.

#BetterEveryDay   #BeYourOwnGOAT   #ThinkandThrive   

"ThinkU was a game changer for me. I'm now a thought leader in my work and life."

Meghan from Bozeman, MT | ThinkU Student

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How it works

Join ThinkU

Join ThinkU

Join the ultimate Online Thinking School. Membership gives you access to the TQ Test and Report, award-winning courses, as well as regular exclusive podcasts, monthly challenges, weekly live sessions and a community of peers on the same journey.

Step by Step Plan

Customize Your Path

Starting with your TQ test and report, we prescribe a step-by-step action path for going from Good to GOAT level thinking. You can customize your path to your specific work/life focus, the situations that you face in your job, role, or sector, and your desired level of support. 

Promise of ThinkU

Our Promise

ThinkU offers a unique, science-backed curriculum designed to elevate your thinking skills to elite levels. Regardless of your starting point, raising your Thinking Quotient (TQ) will empower you to:

  • Embrace complexity and be seen as an elite problem solver and thought leader.
  • Outthink any obstacle in your path or the competition.
  • Dive into the thorniest personal and business challenges with confidence and curiosity.
  • Get far greater value from your other investments in productivity tools and frameworks.
  • Develop abilities that aren’t replaced by AI.
  • Bring a sense of order to your day and your life.

You'll enhance your ability to tackle challenges across all facets of life and work.

Step-by-step Personalized Action Plan

Your Path

Thinking can be measured; we are the scientific experts in measuring it. Thinking can be improved; we are the global leaders in the training and practice of better thinking. Thinking drives success, we have the unique status to show people how thinking drives action and better outcomes. We are #BetterEveryDay, #ThinkOrDie, #BeYourOwnGOAT, #ThinkandThrive. Go from #GoodToGOAT level thinking through our groundbreaking online thinking university, ThinkU.

TQ
 Thinking Quotient Report
 

Get your baseline score and report that details your strengths and weaknesses in thinking skills. The only validated measure of thinking. Take it again and again to see your progress and get that TQ Score raised!

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Step-by-step Personalized Action Plan

Regardless of your current thinking skills, find the guidance you need with our extensive library of in-depth courses, designed to enhance your cognitive abilities.

 World-Class Professors
 World-Class Professors
 

Join live seminars and take courses with faculty from the Ivy League, where you can ask questions, engage in discussions, and connect with fellow ThinkU students.

Thriving Community
 Thriving Community
 

Join a supportive community of like-minded individuals, all on a journey to enhance their thinking skills, offering feedback, encouragement, and a sense of belonging.

Expert Courses
 Expert Courses
 

Learn from a team of world-class thinkers and educators, exclusive to ThinkU, including renowned philosophers, scientists, and thought leaders.

Exclusive Podcasts
 Exclusive Podcasts
 

Join the Drs. Cabrera for insightful discussions, thought-provoking insights, and groundbreaking ideas that will challenge and inspire you. 

Monthly Challenges
Monthly Challenges
 

Participate in various challenges throughout the year to test and improve your thinking abilities, making learning fun and social.

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Weekly Activities
 

Challenge yourself and improve your skills on a weekly basis. As you witness the results of your hard work, you'll notice significant changes in your mindset.

Coaching
Coaching
 

Enlist a coach to guide you through personalized coaching sessions, helping you methodically map out your thoughts and master key cognitive moves.

Resource Library
Field Manual and Resource Library
 

As a ThinkU member, you'll get access to a ton of exclusive resources including a clickable bibliography of our research, a huge library and review of over 300 studies and our Field Manual.

 Exclusive Discounts
 Exclusive Discounts
 

As a ThinkU member, enjoy exclusive discounts on educational resources and tools to aid your thinking journey. Plus, get special offers on our additional courses.

Advanced Skill Credentials
Advanced Skill Credentials
 

Become a recognized expert in your field with our Certified Thought Leader Credential. Show your dedication to continuous learning and growth by earning advanced credentials that set you apart from the rest.

Types of people who need to develop thinking for life and work.
 
Professionals
Entrepreneurs
Educators
Leaders
Creatives
Researchers
Healthcare Providers
Athletes
Military Operators
Parents
Students
Lifelong Learners
Teachers
Superintendents
Principals
Curriculum Designers
Homeschoolers
Parents of Teens
ADHD/Autism
Consultants
Coaches
Project Managers
Team Leaders
Special Forces Operators
Professional Athletes
Emergency Response
Community Leaders
Climate adaptation
Immigration Officials
Foundation Program Managers

"The biggest thing I did to improve my thinking was join ThinkU and start my own journey to becoming a better thinker."

John from San Francisco, CA | ThinkU Student

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Courses and  Credentials at Any Skill, Any Level
 

World-class Courses, Credentials, & Professors


Our ever-growing course library features all levels of courses on every skill you need to go from a Good Thinker to a GOAT (Greatest of All Thinkers).
Featured Professors & Courses
THINKING IN SYSTEMS
VISUALIZING SYSTEMS
Vision Mission Bootcamp
INTRO TO COGNITIVE MOVES
science of thinking <12m
RAISE YOUR TQ
Adaptive Leadership  in _12
Systems & CULTURE BOOTCAMP
INTRO TO Adaptive Leadership
RDS Move
Thinking Research made simple
P-Circle Move
Be a GOAT Dad

Level Up your Thinking Quotient (TQ) Score

Experience the only scientifically validated diagnostic of your thinking abilities—the TQ Test. Receive your baseline score and personalized report and action plan (RAP). Take the TQ Test to learn your strengths and areas for improvement based on our research on trends "how-we-tend-to-think" (T) versus "how-we-need-to-think" (T-prime). Your report serves as your customized roadmap for growth from Good-level thinker to GOAT-level thinker. Your TQ Score is a powerful first step in journey to GOAThood. Join ThinkU and you'll have immediate access to the TQ Test and your report.

Be a GOAT Boss

Achieve your Certified Thought Leader (CTL) Credential

Go to new heights and establish yourself as the ultimate problem solver with our esteemed Certified Thought Leader (CTL) Credential. Thought Leadership not only means you'll be the top thinker in the room, but also that you'll have the skills to lead teams through thinking that makes action clear, and results guaranteed. This intensive program equips you with cutting-edge thinking abilities, positioning you as an indispensable asset in today's fast-paced and demanding modern world.

"Derek & Laura are masterclass."

Cheryl from Boston, MA | ThinkU Student

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Step By Step Learning Paths
 

Know what to learn and when to learn it


Master the most important thinking skills better and faster than you ever thought possible (at your own pace). Our ground-breaking step-by-step learning paths guide you from where you are (Good) to where you want to be (GOAT).
Thinking Quotient Report (TQ Score)

Begin your journey with a personalized assessment of your TQ Score, highlighting areas for improvement and acknowledging your strengths.

Step-by-Step Learning

Our learning pathways and platform eliminate the uncertainty in learning, guiding you through the necessary techniques, tools, protocols and skills to achieve your goals.

Detailed Video Instruction

Our lessons are top-notch video tutorials from globally recognized experts in the science and practice of thinking. With practical scenarios, user-friendly on-screen annotations, intricate system diagrams, and a wealth of additional resources, we are here to guide you every step of the way to becoming your own GOAT.

Situation and Skill based Assignments

Our assignments are designed to provide a well-rounded learning experience, to help you develop a consistent and strong adaptive thinking ability across various domains and situations. You will also acquire the necessary skills to tackle challenges and navigate through complex situations effectively.

From Good to GOAT

We pinpoint your strengths and weaknesses and align them with established research and trends to elevate your thinking from good to great. We will identify your starting point and provide a clear roadmap to your desired destination as a thinking GOAT.

Track Your Progress

Reach your goals fast and stay highly motivated by always having a clear view of your journey and progress toward your vision.

Personal & Professional Real-world Situations

Practice the thinking skills in real-world scenarios and role plays in both personal and professional situations. Receive specific instructions on what and how to integrate micro-practice into your daily life to master these skills. 

thinkGPT AI Assistance

Unlock the power of our chat-based thinkGPT. This advanced AI bot can analyze your unique circumstances and apply any of the Big Five moves to swiftly offer a system solution to your specific issue! In addition, because it is trained on a vast number of research studies from the thinking literature, it offers precise answers derived from the latest studies.

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"My brain actually feels different. I now see what others miss. "

Rich from Chicago, IL | ThinkU Student

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Live Learning
 

EXCLUSIVE podcast episodes

LIVE events and coaching


Experience LIVE weekly events, EXCLUSIVE podcasts, insightful conversations and real-time coaching
Coaching

Expert feedback and assistance & coaching

Get personal guidance on your most pressing problems and situations. Submit videos of yourself mapping or talking your thinking and you’ll get the direct feedback you need to perfect whatever skill you’re working on. 

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Accountability & support from a thriving community

Whether you need constructive feedback, a friendly push, or accountability, our members support each other’s journey and share a sense of belonging  and drive for better thinking, smarter problem solving, and better outcomes.

Cabrera Lab Podcast

Exclusive Episodes of the Cabrera Lab Podcast

Join Drs. Derek and Laura Cabrera from Cornell University as they inspire you to approach life's challenges with a fresh perspective. Witness their use of GOAT-level thinking to enhance your problem-solving skills. Discover new possibilities, approaches, and solutions you never knew existed. Elevate your thinking and get better every day with their entertaining guidance.

SYSTEMS THINKING 101 (4)-1

Craft your Vision and Mission at our VM Bootcamp

Gain exclusive access to our highly acclaimed Systems Leadership course, taught at Cornell University. Learn how to craft a compelling vision and mission for your team, organization, family, or personal life. This opportunity offers significant savings compared to the cost of attending the live lab session.

Also included in ThinkU Membership

Exclusive Discounts

Exclusive discounts and deals on our GOAT gear, Thinking tools, and all events and extended programs for members only.

Community Challenges

We host challenges year-round to enhance your adaptive thinking skills. Our entire community participates, creating a vibrant and interactive learning atmosphere.

Credentialing and Certification

Earning professional certifications and credentials not only opens doors to new opportunities but also establishes you as a respected authority among your colleagues.

Badges and Thought Leadership

Achieve badges and gain recognition from your peers as a mentor and thought leader.

Coaching & Work Opportunities

There are a multitude of chances both locally and beyond to expand your knowledge, increase your income, and capitalize on your reputation as a leader in the field for opportunities such as mentoring, coaching, and consulting.

"ThinkU is a rich community of super smart folks working on themselves and their work."

Meghan from Boise, Idaho | ThinkU Student
 THE ULTIMATE ONLINE
THINKING SCHOOL
ThinkU

Start Your journey FREE today

GOATGaurantee
100% Money Back GOAT Guarantee
 

Try ThinkU Membership

FREE for 14 Days


Invest in your thinking and yourself today with ThinkU Membership and get everything you need in one place.

Sign up today and get:

  •  Dozens of Specialized Courses (over $700 worth of individual courses!)
  •   Step-by-step Learning Paths
  •  Exclusive Podcast Episodes
  •   Thinking Quotient (TQ) Test and Report ($200 value)
  •  Vision-Mission Design Course ($5000 value!)
  •   Weekly Mentorship with Expert Coaches
  •  Weekly Live Events
  •  One-to-one Feedback Sessions
  •   Vibrant & Supportive Community 
  •   Exclusive Discounts
  •  Student Support 
  •   Pay Nothing for 14 Days
  •   100% Money back GOAT Gaurantee

COST COMPARISON

  • College Tuition $26,000 / yr 
  • Private Coach $10,000 / yr
  • University Critical Thinking Course $3,000 
 
ThinkU Starts at $325/yr
Under 90¢ a day 
Less than a cup of coffee! ☕️
 
 

"I got more out of my credential course than 4 years of college."

Patrick from New York, NY | ThinkU Student
Global Impact
 

Our Science Impacts Individuals & Organizations

Our ground-breaking science and unique practice has impacted every sector: social-change initiatives, international NGOs, executive suites of the Fortune 100, rural schools, university research labs, government agencies, tech startups, from Blue Chips to Silicon Valley's unicorns., We are proud of the accomplished, diverse and global group of people we have worked with…

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ORsociety
wolterskluwer
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sdu
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hbi
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